Building a type foundry storefront where every product page is a working specimen — and the checkout respects the craft.
Selling type online is strange: the product is the thing rendering the store. A foundry site that uses a generic system font to sell a typeface has already lost the argument. So we built Lumen as one continuous specimen.
01 — The specimen is the pageLive, not pictures
Every family page is interactive — editable pangrams, OpenType feature toggles, a glyph tester, weight axes you can drag. Nothing is a screenshot. You evaluate the type by using it, which is the only honest way to sell it.
A foundry that sells type in screenshots doesn't believe in its own type.
02 — Licensing without the dreadOne clean flow
License selection is the part most foundries make miserable. We reduced it to one flow with honest names — no “Pro” tiers, no decoder ring — backed by Stripe and a small Sanity-driven catalog. Checkout takes under a minute.